Marketing Tools

We have a wide range of marketing tools to cover all your needs. Don’t hesitate to reach out to us if you need bespoke marketing assets! We’re always happy to assist.

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Advertising Guidelines in Sweden

This guide covers the advertising rules for ALL types of advertising such as (but not limited to) Banners, Mailers, Reviews, Native ads and SMS send outs. These rules MUST be followed by all affiliates. If breached, your affiliate account might be closed and depending on the severity of the breach, pending commissions may not be paid out. Any eventual fine from the regulators due to incorrect or bad behaviour from an affiliate might be partly or fully passed on to the affiliates.

The new law follows a ban on gaming advertising for the activities that have not been licensed under the new gaming regulation system. In addition, it is stated that license holders’ responsibility to comply with Swedish marketing rights should apply regardless of whether other rules apply to the marketing in the country from which, for example, television advertising is broadcast.

Sweden Marketing Limitations

– No SMS, Email, Social or direct marketing is allowed.

– All custom images and banners must be approved by a Hero Gaming team member before they can be published.

– Only SEO traffic is allowed.

– All sources and changes need to be cleared by a manager before anything goes live.

– CTA buttons must state “SATSA HÄR” or “SPELA HÄR”.


We have worked incredibly hard to deliver a unique gaming experience. We’re proud to stand out and feel that our affiliate program can exceed your expectations. At Hero Affiliates, there has been a great deal of thought and care into our brands which will reflect on your earnings. We help our partners increase their conversion at every stage with our expertise and experience delivering results throughout the marketing funnel. We understand how to convert and retain players so that our partners can focus on their marketing efforts and maximising profits.

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