Terms & Conditions

These terms and conditions apply to the Hero Affiliate Program and are the sole and prevailing terms and conditions between the Company, any Hero Gaming Websites and the Affiliate. All changes or amendments to these terms and conditions shall be solely decided by the Company and will take effect from the date that they are published on this website.

 

Version 2.0. Updated 1^st December 2021.

 

 

1. Definitions and Interpretations

“Agreement” means these Terms and Conditions and the Application.

“Affiliate” or “you“ means the party applying to (and whose information has been submitted in the affiliate application) become part of the Affiliate Program

“Affiliate Program” means the collaboration between the Company and the Affiliate, where the Affiliate promotes the Hero Gaming Websites and, in this way, generates new players to the Company.

“Affiliate Website(s)” means the channel(s) (website/application/widget etc.) maintained and operated by the Affiliate from which traffic is generated to the Hero Gaming Websites.

“Application“ means the Affiliate’s application to join the Affiliate Program.

“Commission“ means the payment due to the Affiliate, calculated based on the number of Referred Customer and the revenue generated from Referred Customer as set out in the commission structure communicated by the Company to the Affiliate.

“Company” means Heroic Promotions Limited, a company incorporated in Gibraltar, with registration number 111502 with its registered address at 2 Irish Town Gibraltar GX11 1AA, Gibraltar. References to the Company in this Agreement may include other companies within the same company group as the Company.

“Confidential Information” means all sorts of information including but not limited to commercial, financial, technical, intellectual or essential for any of the Parties. For example, list of customers, records, financial reports and conditions, trade secrets, know-how, prices and sale information, business know-how, products, strategies, database, technology, marketing plans, manners of operation, market opportunities, designs, inventions, developments and personal data of the Company.

“Fraud” any form of fraud committed by an Affiliate or a Referred Customer of an Affiliate, which in the Company’s sole opinion is undertaken by a Referred Customer and / or an Affiliate to secure a real or potential unfair or unlawful gain, including but not limited to chargebacks, bonus abuse, incitement by Affiliate for a Referred Customer to abuse any bonus offer applicable to the Hero Gaming Websites, the Affiliate or a third party on the Affiliate’s behalf offering unauthorised incentives (financial or otherwise)  to potential Referred Players to encourage them to sign up, dropping or stuffing cookies, a Referred Customer holding multiple accounts, a Referred Customer changing play to another Hero Gaming Website following being tagged as a HVC;

“Hero Gaming Websites” means casinoheroes.com, simplecasino.com and boomcasino.com, including local versions of such sites and other websites communicated by the Company from time to time operated by Hero Gaming Ltd, Hero Bet Ltd, companies in the same group as the Company.

”High Value Customer” / “HVC”  means a customer which has obtained a cumulative win of €10,000 (ten thousand Euro) (or the equivalent in other currency) in any given calendar month on any Hero Gaming Website.

“Intellectual Property Rights” means any copyrights, patents, trademarks, service marks, inventions, domain names, brands, business names, utility brands, rights in computer software, source codes, rights in databases, and know-how, as well as design rights.

“Links” means the hyperlink on the Affiliate Website(s) to the Hero Gaming Websites.

“Net Revenue” means: the number of real money bets on the Hero Gaming Websites from Referred Customer less (a) the money paid to Referred Customer as winnings, (b) bonuses and/or loyalty bonuses, (c) administration fees, (d) Fraud costs, (e) charge-backs, (f) returned stakes (g) duties or taxes (h) jackpot contribution and (i) any commissions/fees due to third parties for providing/licensing games and/or games software.

“Referred Customer” means a customer of the Hero Gaming Websites who (i) has opened a new player account after having been referred from the Affiliate Website(s) to the Hero Gaming Websites; and (ii) has made a first deposit on the Hero Gaming Websites according to the terms and conditions of the Hero Gaming Websites, but excluding the Affiliate itself, its employees, relatives, and/or friends; and (iii) is not already in the customer databases of the Hero Gaming Websites (for example if the customer has previously closed its account and opened a new one after referral from  Affiliate).

“Party/Parties” means Company and Affiliate.

“Privacy Policy” means the privacy policy which can be found on all landing pages of the Hero Gaming Websites.

 

2. Introduction

2.1 By registering for the Affiliate Programme, and / or by accessing and utilising any of the Company’s marketing tools or accepting any reward, bonus or commission, whether contained in the Affiliate Agreement or elsewhere as a part of our Affiliate Programme, you represent that: (i) you have read, understood and agreed to be bound to the terms and conditions set out in this Affiliate Agreement and (ii) you are at least 18 years of age (or older if the legal age for gambling is higher than 18 in the territory in which you reside).

2.2 You further agree to comply with all rules and guidelines concerning marketing issued by the Company from time to time, including but not limited to the Marketing Guidelines, which among other things include mandatory market-specific terms.

2.3 This Agreement binds the Affiliate once the application has been submitted, but the Affiliate is not accepted to the Affiliate Program until the Company has approved the application.

 

3. Qualifying Conditions – the Affiliate represent and warrants that:

3.1 It has the full capacity and authority and all necessary licenses, permits, and consents to enter into this Agreement;

3.2 It is a natural person aged 18 years or older (or older when the local laws of the country in which the Affiliate is located require that an individual be older than 18 in order to gamble);

3.3 All information on the Affiliate Application is true, accurate, honest and correct and upon any of the information changing, the Affiliate will immediately notify the Company and, if required resubmit the Affiliate Application;

3.4 The bank account or payment wallet information provided by the Affiliate is a bank account or payment method belonging to the Affiliate;

3.5  The Affiliate is allowed according to both local and international legislation to perform the activities set out in this Agreement;

3.6 It will be subject to sanction and PEP checks and any other such verification checks as the Company shall in its sole discretion at any time deem suitable.

 

 

4. The Company’s Rights and Obligations

4.1 The Company will evaluate the application and send a written notification via email to the Affiliate regarding acceptance or rejection of the application. The Company reserves the right to refuse Applications for any reason or to require further information from the Affiliate and to rereview Applications at any time during the term of the Agreement, particularly (but not limited to) to ensure compliance with regulations applicable to the Company or the operating companies of the Hero Gaming Websites.

4.2 After the acceptance of an Application, a unique player-tracking code will be assigned to the Affiliate, which the Affiliate can use to link to the Hero Gaming Websites.

4.3 The Company will record the Net Revenue generated by the Referred Customers, and the total amount of Commission earned to the Affiliate and provide the Affiliate with Commission statistics.

4.5 The Company will, subject to the Affiliates compliance with the terms of this Agreement,  pay the Commission to the Affiliate as described in this Agreement.

4.6 The Company reserves the right to cancel, alter, or close the Affiliate Program, and/or alter the provisions of the Agreement at any time as the Company considers appropriate at its sole discretion.

4.7 The Company reserves the right to determine, in its sole and absolute discretion, whether a potential Referred Customer shall be accepted or not. The Company shall also in its sole and absolute discretion be entitled to determine whether to close a Refered Customer’s account if it, in the sole opinion of the Company, is necessary in order to comply with national and international regulations, obey the Company’s (or its relevant corporate group’s) policy and/or to protect the interest of the Company, its customers or any third party.

4.8 The Company shall use and process the following personal data of an Affiliate and/or any Affiliate employee as follows and in accordance with the Privacy Policy; username for the purpose of logging in, email address, name, date of birth, country and address, telephone number, and financial data for the purposes of ensuring a high level of security, fulfilling any Anti Money Laundering  legal requirements of the Company (or its group of companies) and for managing the business relationship. Other than business contacts, the Affiliate shall not have access to any information held by the Company relating to any person, whether individual or legal that is or may be identified from time to time (directly or indirectly).

 

5. The Affiliate’s Obligations and Rights

5.1. The Affiliate hereby warrants and undertakes:

5.1.1 to, at its own expense, actively and effectively market and promote the Hero Gaming Websites as widely as possible to maximize the benefits of the Parties;

5.1.2 to use links, promotions, advertising or marketing material provided solely within the scope of the Affiliate Program, and not to use any other material unless specifically authorized by the Company in writing;

5.1.3 that its activities are carried out professionally and lawfully and accordance with the terms of this Agreement;

5.1.4 that it shall always comply with the General Data Protection Regulation (GDPR) and any similar or related privacy legislation applicable to it. This includes, among other things, that the Affiliate shall inform its users about tracking technology used and provide the users with the opportunity to reject such technology;

5.1.5 to solely use links provided by the Company within the scope of the Affiliate Program;

5.1.6 to maintain and develop the Affiliate Website(s);

5.1.7 to conduct its business in a way that reflects favourably upon the Company;

5.1.8 that its marketing activities (including Affiliate Websites) neither do nor will contain any material, which is libellous, discriminatory, obscene, unlawful or otherwise unsuitable or which contains pornographic material which is not in line with acceptable standards or which could constitute criminal behaviour, or graphically violent material;

5.1.9 not to target players who are under the legal age for gambling, and shall, for example, not create marketing content which appeals or could reasonably be held to appeal to children or young people;

5.1.10 Not to target any jurisdiction where gambling and/or promotion of gambling is illegal or subject to a license not held by the Company. This currently includes, but is not limited to, the following jurisdictions: the U.S.A., Australia, Italy, France, Spain, Belgium, Denmark, Guyana (French Guiana), Réunion, Guadeloupe, Martinique, China or Hong Kong;

5.1.11 Not to generate traffic to the Hero Gaming Websites through illegal  means or Fraud. For the avoidance of all doubt, therefore, may neither you nor your immediate family or friends become a Referred Customer, and you shall not be entitled to any payment under this Agreement concerning such activity. Immediate family in this context means your spouse, partner, parent, child, or sibling. For the avoidance of doubt, violation of this provision shall be deemed as Fraud;

5.1.12 not to present the Affiliate Website(s) in such a way that it might evoke any risk of confusion with the Hero Gaming Websites or convey the impression that the Affiliate Website is partly or wholly originated or incorporated with/from the Hero Gaming Websites and/or the Company;

5.2 Except for the marketing material provided by the Company and/or made available online through the website www.heroaffiliates.com, the Affiliate may not use “casinoheroes.com”, “boomcasino.com”, “simplecasino.com” or other terms, trademarks and any Intellectual Property Rights of the Company unless the Company consents to such use in writing. This includes the registration and usage of domain names containing “casinoheroes”,  “boom”, “BoomCasino”, “simplecasino” or misspelling of the same, as well as buying search traffic based on the search phrase “Casinoheroes”, “casino heroes”,  “Boom”, “boom casino” and “simplecasino”, “simple”, “simple casino”.

5.3 The Affiliate shall ensure that login details provided by the Company are kept confidential, safe, and always secure. Any unauthorized use of login details resulting from the Affiliate’s failure to protect the login information adequately shall be the Affiliate’s sole responsibility. The Affiliate remains solely responsible and liable for all activity and conduct occurring under its user ID and password. The Affiliate shall inform the Company immediately if the Affiliate suspects illegal or unauthorized use of its credentials.

5.4. The Company reserves the right to freeze the Affiliate’s account and/or deduct money from the Affiliate if any traffic is deemed to have been referred through Fraud or in breach of the terms and conditions of the Agreement.

 

6. Payment

6.1 The Company shall pay the Affiliate the Commission as specified below. The Commission is at all times subject to the terms and conditions of this Agreement and exclusively based on the number of Referred Customers and/or the revenue generated from the Referred Customers and shall be deemed to be inclusive of value added tax or any other applicable tax. The Company reserves the right to change payment methods at its discretion. For the avoidance of doubt, when calculating the Commission, Referred Customers generated by the Affiliate across all Hero Gaming Websites shall be bundled together.

6.2 The Commission payable by the Company to the Affiliate will be calculated at the end of each month and the payment(s) will take place in the first twenty (20) working days of the next calendar month. Payment will take place only when the Commission has reached the minimum of €200. If it has not reached the minimum amount of €200, it will be accumulated and carried over to the following month(s) until the €200 is reached and/or exceeded and the Company can proceed with the payment. The Commission will be paid in Euro (€).

6.3 Where Commission earned by an Affiliate in relation to a HVC results in a negative amount in any calendar month, the Company reserves the right at its sole discretion to carry forward, in full, any such negative amounts and set off the amounts which have been carried forward against any future Commission payable to the Affiliate in relation to the same HVC until the negative balance has been fully set off against future Commission.

6.4 Payment of Commission shall be realized only by the payment method chosen by the Affiliate in the application. Where such payment is unable to be made, due to no fault of the Company, the Company will not be liable for the same and shall not be under any obligation to make payment via an alternative method. The Affiliate acknowledges that requesting that the Company make payment to a source other than the one verified by the Company at the time of the Application (or later if such verification takes place at a later stage) could constitute a breach of anti-money laundering or similar regulations and therefore such requests shall be refused by the Company.

6.5 If an error is made in the calculation of the Commission, the Company at its sole discretion reserves the right to correct such calculation at any time and will immediately pay out underpayment or deduct the overpayment made to the Affiliate in the future commission payment.

6.6 If the Affiliate disagrees with the balance of the Commission reported, the Affiliate must notify the Company within fifteen (15) working days, presenting the reasons for such dispute on the following email address: Affiliates@herogaming.com. Failure to report a dispute within the time limit shall be considered as an irrevocable acceptance of the balance due for the period indicated.

6.7 The Affiliate’s acceptance of the payment of the Commission shall be assumed to constitute the full and final settlement of the balance due for the relevant period.

6.8 If the Company suspects the terms and conditions have been breached or Fraud has occurred, payments to the Affiliate may be held over for investigation and the Affiliate account frozen until the Company can validate that there has been no breach of the Agreement. If your account remains frozen as a consequence of this clause 6.8 for a continuous period of 180 days, in the absence of: satisfactory explanation; or evidence to prove legitimate dealings, funds remaining in the Affiliate account will be removed and the Affiliate account closed.

6.9 The Affiliate shall return the number of Commissions (plus any further costs of the Company is pursuing any such amounts) received based on fraudulent or otherwise invalid transactions. Such Commissions may be deducted from future commissions until the funds have been paid back in full.

6.10 The Affiliate takes full responsibility to pay any applicable social security contributions (taxes, levies, fees, charges, and any other money payable both locally and abroad to any tax authority) on the remuneration received under this Agreement. The Company shall under no circumstances whatsoever be held liable for any such amounts unpaid but found to be due by the Affiliate and the Affiliate shall reimburse the Company for any such cost incurred by the Company.

 

7. Use of Marketing Material

7.1 The Affiliate is granted a revocable, limited, non-exclusive, non-transferable right to display the marketing material provided within the scope of the Affiliate Program on the Affiliate Website(s) for the duration of this Agreement. The Affiliate shall make no other use of the marketing material. The Affiliate shall not be entitled to sub-license or otherwise assign any right of use (in whole or in part) of the rights granted hereunder.

7.2 The Affiliate is not allowed to alter or modify any of the marketing material without the prior written permission of the Company.

7.3 During the term of this Agreement, the Links shall be prominently displayed on the Affiliate Website(s) following what is agreed between the Company and the Affiliate.

7.4 The Company reserves the right to monitor the Affiliate Website to ensure the Affiliate’s compliance with the terms and conditions of this Agreement and the Affiliate accepts to provide the Company with all data reasonably requested to perform such monitoring.

7.5 The Affiliate should not take any action which could confuse the relationship of the Company and/or the Hero Gaming Website and the Affiliate.

 

8. Termination and Commission Qualification

8.1 This Agreement may be terminated without cause by either party with a thirty (30) day written notice via email to the other party.

8.2 The Company is entitled to terminate this Agreement with immediate effect by giving written notice of termination to the Affiliate if the Affiliate is in breach of the terms of this Agreement. If the Company stops offering its online gaming services through the Hero Gaming Websites, this Agreement will terminate automatically.

8.3 The Company reserves the right to terminate this Agreement with immediate effect by giving written notice of termination to the Affiliate in the following cases:

1. Any breach of the Affiliate Terms;
2. The Company identifies suspicious betting patterns that suggest activity where Referred Customer(s), are benefiting, for instance, from incentives from the Affiliate to recoup losses and/or other fraudulent activities. The Company also reserves the right to withhold any earnings accumulated from such gameplay.
3. Bankruptcy, insolvency or liquidation is instituted by or against the Affiliate, or if the Affiliate ceases to do business in the ordinary course.

8.4 On the termination of this Agreement the Parties agree that all rights and licenses granted to the Affiliate under this Agreement shall immediately terminate, and the Affiliate will cease the use of any trademarks, service marks, logos and other designations of the Company. Mainly, the Affiliate must remove all references to the Hero Gaming Websites from the Affiliate Website(s) and close any promoting or marketing activity relating to the Hero Gaming Websites.

8.5 On the termination of this Agreement, the Affiliate will be entitled to already earned, and unpaid Commissions (which are not in breach of the Agreement) after the effective date of termination provided that the termination is not based on a breach by the Affiliate.

8.6 The Affiliate will not be entitled to any reimbursement for any advertising, market development, investments, leases, or other costs incurred before or after any termination of this Agreement.

8.7 If this Agreement is terminated due to the Affiliate’s breach of this Agreement, the Company shall be entitled to keep on hold the Affiliate’s earned but unpaid Commissions as collateral for any claim arising from such breach.

8.8 Upon the termination of the Agreement, the Affiliate is obliged to return to the Company all sorts of Confidential Information and marketing materials.

8.9 A termination will not relieve the Affiliate from any liability arising from any breach of this Agreement, which occurred before termination.

8.10 Clauses by their nature intended to survive the termination of this Agreement, including but not limited to, Clauses 9 and 10 shall remain in force after termination.

8.11 the Company wants to work with the best and most active Affiliates and because of this the Company may, at its sole discretion, opt to implement a minimum volumes requirement to the Affiliate account. Such minimum volume requirement, if implemented by the Company, shall operate as follows: the Affiliate shall be obliged send a minimum of 5 Referred Customers in any given month. In the first month where the Affiliate fails to send 5 Referred Customers (“the Minimum Volume Amount”), the Commission shall be reduced by 50%. If the Affiliate then fails in the following month to send the Minimum Volume Amount, their Commission shall be set to zero% until the Minimum Volume Amount is met. For the avoidance of all doubt, for any period where the Company applies the Minimum Volume Amount to any Affiliate Account, the payments shall be made for those periods in accordance with this clause and such payment shall be in full and final settlement for the relevant periods. No further notice is required by the Company to invoke this provision.

 

 

9. Confidentiality

9.1 Confidential Information shall be kept in strict confidence during the term of the Agreement and for five (5) years thereafter and may only be used for the purpose performance of this Agreement.

9.2 All Confidential Information provided or made available by the Company under this Agreement shall remain the sole and exclusive property of the Company.

 

10. Intellectual Property

10.1 This Agreement will not grant either party any right, title to or interest in the Intellectual Property Rights of the other Party. In other words, nothing in this Agreement shall constitute an assignment, transfer, or any other right to any Intellectual Property Rights except for the license expressly set out in this Agreement.

10.2 All Intellectual Property Rights and any goodwill arising in Links and all marketing material, products, associated systems and software relating to the Hero Gaming Websites shall remain the property of the Company (or its group companies).

10.3 The Affiliate shall use every effort to safeguard the intellectual property rights of the Company. The Affiliate shall not act in a way which is inconsistent with or undermines the Company’s ownership of any of the trademarks contained in the marketing material or the Company’s license therefrom. The Affiliate shall not use such trademarks as its trade name or company name, attempt to register or challenge any name, mark, design, logo, websites or other branding material that is similar to or may be confused with Hero Gaming Websites and/or of the Company’s intellectual property. The Affiliate shall not register or purchase domain names, keywords, search terms or other identifiers for use in advertising or search or referral services which are similar or identical with the trademarks of the Company or which include the words “Casino Heroes”, “Boom Casino”, “Simple Casino” or variations thereof.

10.4 The Affiliate shall immediately notify the Company if it becomes aware of any infringement or improper use of the Company’s intellectual property. The Company is not obliged to defend its Intellectual Property rights, but if the Company opts for defending its rights, the Affiliate shall at its own cost and to a reasonable extent assist the Company.

10.5 The Affiliate may not under any circumstances combine the Company’s intellectual property with third party intellectual property unless expressly permitted. As an example, images or logotypes which are not provided by the Company may not be used in conjunction with the advertisements.

 

11. Indemnity and Limitation of Liability

11.1 The Affiliate shall indemnify on demand and hold harmless the Company and each of its associates, officers, directors, employees, agents, shareholders, and partners from and against any and all losses, demands, claims, damages, costs, expenses (including without limitation consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly, by the Company resulting from any breach, non-performance or non-observance by the Affiliate of any of the obligations or warranties specified under this Agreement.

11.2 The Company shall not be responsible for any indirect losses or damages incurred by the Affiliate, damages due to business interruption, or loss of information, even if such losses should arise from the inability of the Company to operate its Affiliate Program as stipulated in this Agreement.

11.3 The Company makes no guarantee of the accessibility of the Hero Gaming Websites at any time or any location. The Company shall not be liable to the Affiliate or anyone else for any inaccuracy, error or omission, loss, injury or damage caused in whole or in part by failures, delays or interruptions of the Hero Gaming Websites or the Affiliate Program.

 

12. Relationship of the Parties

12.1 This Agreement shall not allow interpreting either party as an employee, agent or legal representative of the other party; nor to create any partnership, joint venture, association or syndication among or between the Parties; nor to offer to either party any express or implied right, power or authority to enter into any agreement, commitment or to impose any obligation on behalf of the other party.

 

13. Disputes and Governing Law

13.1 This Agreement shall be construed in accordance with and be governed by the laws of Malta.

13.2 Each Party irrevocably submits to the Malta Arbitration Centre, Malta, over any claim, dispute or matter under or in connection with this Agreement and/or its enforce-ability.

13.3 The Affiliate must unless otherwise agreed by the parties, or required by applicable law, treat all information disclosed during the arbitration by or on behalf of the parties and all matters relating to the arbitration (including the existence of the arbitration) and the award, as Confidential Information.

 

14. Miscellaneous

14.1 Any notice given or made under this Agreement to the Company shall be sent by email to affiliates@herogaming.com. If an email is received after 5.00 pm on a Workday or occurs on any day which is not a Workday, the notice shall be deemed to have been received at 9.00 am on the next Workday. “Workday” shall mean any day which is not a Saturday, a Sunday or a bank or public holiday in Sweden and/or Malta.

14.2 The Company shall send all notices by email to the email address supplied by the Affiliate in the application.

14.3 The Company and the Affiliate will always work in close cooperation for the mutual benefit of making the Affiliate Program a successful collaboration.

14.4 The Affiliate may not assign this Agreement or any rights here-under, by operation of law or otherwise, without the prior written consent of the Company.

14.5 The Affiliate must adhere to all regulations, regardless of whether not explicitly expressed.

14.6 Neither Party shall be liable to the other for any delay or failure to perform its obligations under this Agreement if such delay or failure arises from a cause beyond its reasonable control, including but not limited to labour disputes, strikes, industrial disturbances, acts of terrorism, floods, lightning, utility or communications failures, earthquakes or other casualty. If such event occurs, the non-performing party is excused from whatever performance is prevented by the event to the extent prevented provided that if the force major event subsists for a period exceeding thirty (30) days, then either party may terminate this Agreement with immediate effect by providing a written notice.

 

 

Privacy Policy

Hero Gaming Group Privacy Policy (EU) for Affiliates

 

INTRODUCTION

 

This policy is intended for everyone who uses our website heroaffiliates.com including its sub-pages (“Website”), is an Affiliate in our Affiliate programs (or applies to become an Affiliate) or otherwise communicates with us. Please note that when you use the Hero Gaming Group sites for online gambling, the separate policies on such sites apply.

 

In this document we call the Hero Gaming group of companies “Hero Gaming Group”, each Hero Gaming legal entity “Hero Gaming” or “us”/“we” and we call you (a visitor/user of our site/Affiliate applicant/Affiliate etc.) “you”. The data controller is Heroic promotions Ltd.

 

This document explains how we collect, process and store personal data belonging to you. “Personal Data” means information about you which can be used, on its own or together with other information, to identify you as a person.

DATA COLLECTED

 

Source	Data	Purpose*	Retention**
Heroaffiliates.com when using the site	Pseudonymous information about your use of the website	Improve our website and the user experience	As long as required to fulfil the purposes (see also section “Cookies”)
Heroaffiliates.com when interacting with the assets on the Website	Information you provide when you fill in forms on our Website (example: Affiliate applications, attendance confirmations, subscription to news emails etc.)	Managing our relationship with you	As long as required to fulfil the purposes. For email subscriptions, until you unsubscribe.
Emails from you	Records of correspondence we have with you	Contacting you (example: to respond to a question from you)	As long as required to manage the relationship, depending on type of correspondence
Contact information provided to become an Affiliate	Username for the purpose of logging in, email address, name, date of birth, country and address, telephone number and financial data.	Ensuring security, fulfilling the AML legal requirements and for managing our business relationship	For the duration of the relationship and up to 5 years thereafter (in relation to financial data)

*In addition to the purposes listed in the table, we may always use your Personal Data as required by law and regulation (example: to maintain and protect the gaming licenses of the Hero Gaming Group).

 

** We may keep your Personal Data longer if it is necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes and/or prevent fraud or abuse. We may also keep anonymized derivatives of your data for business analytics purposes where no automated decision making is involved.

 

LAWFUL BASIS

When we process Personal Data for the purposes of maintaining the relationship with you we rely on the lawful basis performing the contract we have with you or your employer. We also rely on your consent, which is freely given by you during the application process. When using and interacting with the Website, we rely on your consent as lawful basis.

 

SHARING

We may share your Personal Data with third parties (for example, Hero Gaming Group companies or third-party suppliers) as follows:

 

• when you have given your consent;
• as necessary in order to provide the Website (example: third-party internet service providers);
• as necessary in order to communicate with you (example: third party email program providers);
• to carry out your instructions;
• in the circumstances where your data is on an anonymous and aggregated basis, meaning you could not be personally identified from it;
• as permitted by law or regulation;
• in order to comply with any legal obligation, in order to enforce or apply our terms and conditions or to protect the rights, property, or safety of the Hero Gaming Group (example: third-party gaming regulators); and
• in the event that there is a sale of the Hero Gaming Group assets or corporate restructuring, or as a result of a change of control of the Hero Gaming Group or one of its group companies, or in preparation of any of these events.

 

Any third party to which the Hero Gaming Group assets are transferred will have the right to continue to use the Personal Data as set out in this document. Except for these circumstances, we will not sell or share your information to any third party.

 

COOKIES

Like almost every website, our Website uses cookies. Cookies are small text files that are stored in the internet browser on your device such as your computer, mobile phone or tablet, when you are using our services. We use cookies to enhance your experience with us. They give us an understanding of how our website is being used and helps us with development and improvements. Please see your browser or device reference information to understand how to adjust your settings. We use the following cookies:

 

Website Cookies: These functionality cookies are used to remember a user’s choice regarding agreeing with our Privacy Policy and Terms and Conditions. Where users have any preferences, that user’s preferences will be stored in this / these cookie(s).

 

Universal Google Analytics: These performance cookies are used to collect information about how many visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. You can find information on https://support.google.com/analytics/answer/6004245.

 

Performance Cookies: Collect information on how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

 

Functionality Cookies: Allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

 

Targeting Cookies: Are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization.

 

Strictly Necessary Cookies: Are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.

 

TRANSFER

Since the Hero Gaming Group is multinational, your Personal Data may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). The Personal Data may be hosted on servers outside EEA. Your Personal Data may be processed by staff operating outside the EEA who works for us, or for another company within the Hero Gaming Group, or for one of our suppliers.

We will take all steps reasonably necessary to ensure that your Personal Data is treated securely and in accordance with this document when transferring the Data.

 

PROTECTION

We have the appropriate technical and physical safeguards to protect your Personal Data against accidental or unlawful destruction or loss, modifications, unauthorised use, disclosure or access, and all other unlawful forms of processing. We limit the access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. Since the internet is not a completely secure environment, we can’t guarantee that information you transmit via our Website will not be accessed, disclosed, altered or destroyed by breach of any of our safeguards or otherwise. We will of course follow applicable rules and processes for notifying you if this should happen.

 

RIGHTS

By contacting us you can:

• request a copy of the information that we hold about you;
• ask us to modify, correct or remove information;
• ask us not to use your Personal Data for marketing purposes; and/or
• object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.

 

If you would like to exercise any of these rights, please contact us and provide enough information to identify you, proof of your identity and address, and clearly specify the information to which your request relates to.

 

CONTACT

If you have any questions, complaints or comments about this document or our use of Personal Data contact us by email at Affiliates@herogaming.com.

 

You can also complain to your local Data protection authority.

 

COMPANY DETAILS

 

Details of Data Controller:

Heroic Promotions Ltd

2 Irish Town Gibraltar GX11 1AA, Gibraltar

 

Last updated December 2021 © Heroic Promotions Limited 2021